Guiding Principles

In 1987, Rand Sperry and Mark Van Ness joined forces with one key mission: to create unprecedented value for commercial Advisors and their clients. Today, Sperry Van Ness® is one of the fastest growing commercial real estate firms in the nation, with a business proposition unique to the industry. The company’s sales volume has grown from 1.1 billion in 2000 to 5.2 billion in 2004, and $11 billion in 2006.

Sperry Van Ness was founded on the principle of proactive marketing with the entire brokerage industry, serving as the pioneer in reinventing the 100-year-old commercial real estate industry. Since commercial real estate agents represent most investors, we recognize that the only way to ensure top value for our clients is to enlist the entire brokerage community on their behalf. This philosophy, combined with award-winning marketing services and technology, has allowed Sperry Van Ness to establish an unparalleled and successful national platform.

Of course, Sperry Van Ness’ revolutionary vision for the commercial real estate industry did not stop at proactive broker marketing. Sperry Van Ness has established a rigorous broker screening process for brokers wishing to join our team, associating only with industry leaders who have proven successes and a high level of integrity. Our intense screening process helps ensure superior quality commercial real estate professionals for our clients.

Sperry Van Ness is one of the only firms whose clients benefit from our dedication to proactively targeting and cooperating with outside brokers, fully embracing cutting-edge technology, and setting the highest standards for our Advisors.

SVN Core Covenants

To create and nurture a positive working environment and perform as a Team member with accountability, responsibility and authority, I agree to lead and live by the following Core Covenants in everything I do with Sperry Van Ness.

• I place my client’s interest above my own and proactively cooperate with all Brokers and Agents.
• I show respect and support to all.
• I epitomize the first class reputation and image of Sperry Van Ness.
• I consistently provide superior quality and service to my clients.
• I value the importance of family, mental, spiritual and physical health, and involvement within my community in the support of a balanced and successful career.
• I quickly resolve conflicts positively and effectively.
• I am individually responsible for achieving my own potential.
• I honor my commitments.
• I dominate my Market Area and promote my specialty within the Firm.
  My thoughts, actions and energies are focused on the positive and the possible.
• I create amazing benefits for my clients, colleagues, and community.